EDDM Postcards

EDDM Postcards Overview

EDDM—short for Every Door Direct Mail®—is one of the most efficient ways to reach local audiences at scale.

It delivers your message to every address within selected USPS routes—without mailing lists or postage permits. With access to some of the lowest postage rates available, it removes much of the complexity typically associated with direct mail.

The result is predictable local coverage with minimal setup, making it an effective option for small businesses and neighborhood campaigns.

Oversized formats provide space for bold visuals and clear offers, helping your message stand out in the mailbox.

For flexible campaigns, standard postcards offer more versatility. For premium presentation, UV & foil postcards enhance visual impact.

Why EDDM Postcards Work for Local Marketing

This format is built for reach and efficiency.

By targeting entire carrier routes, businesses gain consistent exposure within defined areas—without list management or data costs. Campaigns scale easily while keeping cost per impression low and predictable.

Common Use Cases for EDDM Campaigns

Ideal for location-based marketing.

Common uses include grand openings, seasonal promotions, service-area advertising, and neighborhood outreach. Repeated distribution within the same area can improve recognition and response over time.

USPS Size & Mailing Requirements

To qualify for EDDM pricing, postcards must follow USPS guidelines.

Common sizes include:

6.5" × 9"
6" × 11"
8.5" × 11"

These formats are designed for visibility while meeting USPS automation standards
See full USPS EDDM size rules and mailing guidelines                                        【Knowledge Internal Link】

Basic requirements include:

Proper aspect ratio (length-to-height proportion)
Minimum thickness (around 0.007" or thicker)
A defined address area
USPS EDDM indicia
Layout compatible with USPS sorting

Using pre-configured templates helps ensure smooth processing.

Paper Options and Print Performance

Material choice affects both durability and perception—especially for larger formats.

We offer 14pt and 16pt cardstock, with 16pt recommended for most EDDM campaigns to prevent bending during mailing.

• 14pt – cost-efficient for large-volume distribution
• 16pt – stronger, more rigid, better for maintaining a professional look

Finish options:

• Gloss for vibrant, high-contrast visuals
• Matte for a clean, non-glare finish
• Protective coatings for added durability

All materials are selected to perform reliably through handling and delivery.

How to Design Effective EDDM Postcards

Mailbox attention is limited—clarity wins.

Use a single clear offer, bold headlines, and strong contrast. Keep layouts simple so your message is understood within seconds.

If needed, our Design Services  can help create layouts that meet both print and USPS requirements—while keeping production efficient and cost-conscious.