EDDM Postcards
EDDM Postcards Overview
EDDM Postcards—short for Every Door Direct Mail®—are an efficient direct mail marketing format for reaching local audiences at scale. They deliver your message to every address within selected USPS routes without mailing lists or postage permits, making them ideal for small businesses and neighborhood campaigns.
With low postage rates, predictable local coverage, and oversized formats, EDDM postcards help your offer stand out in the mailbox while keeping setup simple. For more flexible campaigns, standard postcards offer broader format options; review USPS Postcard Size Requirements and Mailing Guidelines if you are preparing a non-EDDM postcard for mailing. For premium presentation, UV & foil postcards add stronger visual impact.
Why EDDM Postcards Work for Local Marketing
EDDM is built for reach and efficiency. By targeting entire carrier routes, businesses can gain consistent exposure in defined areas without list management or data costs.
This makes campaign scaling easier while keeping cost per impression low and predictable.
Common Use Cases for EDDM Campaigns
EDDM postcards are ideal for grand openings, seasonal promotions, service-area advertising, neighborhood outreach, and local customer acquisition.
Repeated distribution within the same area can improve recognition and response over time.
USPS Size & Mailing Requirements
To qualify for EDDM pricing, postcards must follow USPS guidelines. Common sizes include 6.5" × 9", 6" × 11", and 8.5" × 11", all designed for strong visibility and USPS-compatible mailing.
EDDM postcards need to follow specific mailing rules, including proper size, minimum thickness, a clear mailing panel, USPS EDDM indicia, and a sorting-compatible layout. Before preparing your artwork, review USPS EDDM Size Rules and Mailing Guidelines to help reduce setup issues before printing.
Paper Options and Print Performance
Material choice affects both durability and perceived quality. We offer 14pt and 16pt cardstock, with 16pt recommended for most EDDM campaigns to reduce bending during mailing.
Choose 14pt for cost-efficient large-volume distribution, or 16pt for a stronger, more professional feel. Finish options include Gloss for vibrant visuals, Matte for a clean non-glare look, and protective coatings for added durability.
How to Design Effective EDDM Postcards
Mailbox attention is limited, so clarity matters. Use one clear offer, bold headlines, strong contrast, and a simple layout that can be understood within seconds.
If needed, our Design Services can help create print-ready, USPS-compliant layouts while keeping production efficient and cost-conscious.
EDDM Postcards Paper Options
Choose the right cardstock to balance durability, mailing performance, and overall campaign impact.
14 pt. Cardstock Gloss
- Smooth gloss coated surface for vibrant, high-impact color
- Bright finish enhances images and graphic details
- Sturdy cardstock with a classic premium feel
- 14 pt. thickness
14 pt. Matte Lamination
- Matte laminated surface with a smooth, non-glare finish
- Reduces reflections for a clean, professional appearance
- Lamination adds durability and scratch resistance
- Premium cardstock feel
- 14 pt. thickness
16 pt. Cardstock Gloss
- Smooth gloss coated surface for rich, vibrant color reproduction
- Bright, polished finish enhances images and graphic contrast
- Extra-sturdy cardstock with a premium, rigid feel
- 16 pt. thickness
16 pt. Matte Lamination
- Matte laminated surface with a smooth, non-glare finish
- Refined, professional look with reduced reflections
- Lamination adds durability and scratch resistance
- Extra-sturdy cardstock feel
- 16 pt. thickness
Frequently Asked Questions
What is EDDM?
Do I need a mailing list for EDDM?
What sizes are allowed for EDDM postcards?
Can EDDM postcards be printed on both sides?
What is the address area on an EDDM postcard?
What is an EDDM indicia?
Is EDDM good for local marketing?
Can I design my postcard online?
Product Specs & Templates
Our production team will remove the guideline lines before printing, and they will NOT appear on the final product.
We believe effective visual communication starts with clarity, responsibility, and thoughtful planning. Our focus is not just on outcomes, but on building a reliable process that delivers consistent results across every order.
By combining efficient production workflows with carefully selected materials, we aim to reduce unnecessary waste while maintaining dependable quality. This approach allows us to support both everyday needs and larger initiatives without introducing complexity or uncertainty.
Early planning plays a key role in how we work. When projects are prepared in advance, production becomes smoother, resources are used more efficiently, and costs stay predictable. This mindset helps create better results for everyone involved.
From initial setup to final delivery, we prioritize transparency, consistency, and support. Our goal is to make each step clear and manageable, so expectations are aligned and outcomes remain dependable.
At every stage, we focus on building long-term trust through practical decisions, steady execution, and a commitment to responsible production.